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The brand

Nesma is a luxury fashion brand founded by Bahraini fashion designer Haya AlFadhel.

The name in Arabic translates to breeze or breath of air.

Picking up from its definition, every piece is designed with

sustainability in mind and a focus on modesty and elegance to cater to the modern Arab woman.

The inspiration behind every collection almost always touches upon fragments of nature, and the subtle varied forms of art and culture.

Be it through the feminine drape of the silhouette, or the elusive embellishments, the pieces are contemporary and timeless.

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The designer

Haya AlFadhel

Haya AlFadhel grew up in a creative environment where she learned about design and fashion from her mother. After almost 10 years of working as Creative Director of Naseem AlAndalos and obtaining a Bachelors in fashion design, Haya founded Nesma Studio.

With a passion for sustainability and a drive for knowledge, Haya pursued an MBA in Luxury Brand Management and an MA in Sustainable Fashion from London College of Fashion.

Haya's Design Philosophy

Haya draws from her Arab roots—Bahraini and Moroccan—blending history, art, and architecture with a deep love for nature. Her designs reflect modern femininity with graceful silhouettes, mindful fabrics, and timeless elegance, all crafted in harmony with the environment. As an environmental advocate, Haya believes in slow fashion, in creating high quality pieces in small quantities